atlas copco
automation key visuals
The challenge
AUTOMATION MADE EASY
In production, high throughput, uptime and quality are always in focus, irrespective of the classification of the product. Industries see a trend towards more automated and flexible solutions to optimize the production.
Often, there is a worry that moving to automation is complex, costly and can cause issues rather than solve them, at least initially.
Atlas Copco Industrial Technique offers the solutions and expertise to make the implementation as smooth as possible. The challenge lay in finding a simple and exciting way to communicate this to the customer.
the solution
ROBOTS AND LAZERS
The intended audience; engineers working with automation – like most people – appreciate cool looking material that grabs their attention.
A unique look and feel was created within the already existing brand. This allowed us to tell the automation story in a visually differentiated and exciting way.
Together with a powerful value proposition, this trailer let customers understand how they can continue their automation transformation journey with the support of a knowledgeable and global partner.
the solution
this is the way
Automation is hard to get right, with many steps and stakeholders involved, but a complicated process was simplified and visualized into a more manageable process map for the customer. This way, Atlas Copco can control the narrative and take the role as the automation expert or guide.
the solution
GENERATING HYPE
the impact
EFFECTIVE COMMUNICATION
Benjamin Kitzinger, Global Business Manager AutomationWorking with an agency that’s not just highly skilled but truly understands your products and needs isn’t just efficient – it’s actually fun. They become a real partner in building the best story for your brand