atlas copco
electronics digital universe
The challenge
UNIVERSAL AND INDUSTRY SPECIFIC
Atlas Copco Electronics provides tools and software for tightening solutions in the electronics industry. Their offering is equally important in applications for consumer devices, healthcare, automotive, and industrial automation, where precision is vital to make sure tightening is done correctly.
Yet, naturally, each of these different industries has their own challenges, priorities, and workflows and Atlas Copco Electronics needed an easily recognizable but tailored approach to show the value given in the different industries.
the solution
A TESSERACT OF POSSIBILITIES
The Digital Electronics Universe concept was designed to simplify communication and enhance engagement with all of the potential audiences.
At the heart of the solution was The Electronics Tesseract, a 3D visual representing Atlas Copco’s core industries served: automotive, consumer electronics, medical technology, humanoid robots, and semiconductors.
This serves as the “way in” to showcase the overarching Atlas Copco Electronics solutions, while still providing industry specific visuals.
the solution
FROM ABSTRACT TO ACTIONABLE
With the help of exciting and clear visuals, simplified language and strong value propositions, Atlas Copco has taken the lead as the smart tightening expert, making tightening strategy adoption simpler for their customers and ultimately helping them to get the most out of their investment.
Today, they confidently present both the problem and the solution in a way that resonates with internal teams and customers alike, regardless of what industry they’re in.
the solution
DIGITAL ACTIVATION
the impact
Mission accomplished
Stephan Breda, Global Segment Manager Smart ElectronicsIt has been a great experience to go together with FV on this journey, getting guidance on how to package the message and make it extremely tangible, even for an audience that is not very technical. Mission accomplished!
The Tesseract is now used by the Atlas Copco Electronics sales force as an establishing shot in customer meetings
It is used in internal onboarding to show what end customer products they work with
A stand-alone interactive piece in trade shows that let visitors learn more about our offering without assistance