Close window

Maersk drilling

bringing offshore on-shore

readmore
The challange

A unique value proposition

Maersk Drilling had one of the youngest and most technologically advanced fleets of offshore drilling rigs on the market. However, drilling rigs are in a highly competitive landscape where procurement was historically based on daily rates alone.

Maersk wanted to showcase their unique value – including their rigs' safety and sustainability features – rather than just talking about price, but it was not possible to bring potential customers off-shore to adequately demonstrate these. In fact, even most Maersk Drilling employees haven't even set foot on one of their own products.

The challenge was to help Maersk effectively demonstrate their unique value proposition – and to increase their sales and margins.

The challange

A unique value proposition

Maersk Drilling had one of the youngest and most technologically advanced fleets of offshore drilling rigs on the market. However, drilling rigs are in a highly competitive landscape where procurement was historically based on daily rates alone.

Maersk wanted to showcase their unique value – including their rigs' safety and sustainability features – rather than just talking about price, but it was not possible to bring potential customers off-shore to adequately demonstrate these. In fact, even most Maersk Drilling employees haven't even set foot on one of their own products.

The challenge was to help Maersk effectively demonstrate their unique value proposition – and to increase their sales and margins.

The solution

A new entity

A strategy was adopted to fully merge the two companies and their brands in order to achieve the objectives. The new entity, Magle Chemoswed, needed to communicate its complex offering in a succinct and effective way to the pharmaceutical market, as well as to investors and financial institutions.

The solution

bring offshore
On-shore

The solution was to bring offshore on-shore. We created a highly immersive experience that shows how Maersk delivers value that others cannot.

After considerable R&D , three rig types were digitally built. The Frank Valiant team visited docked rigs for lidar scanning, reference photos, and CAD corrections. The Maersk Operations teams worked very closely with Frank Valiant artists to ensure accuracy of the digital twins down to the most minute details.

These digital rigs were then transformed into an interactive VR experience with a focus on telling the story of value and showing the solutions in a manner customers would react to.

The solution

bring offshore
On-shore

The solution was to bring offshore on-shore. We created a highly immersive experience that shows how Maersk delivers value that others cannot.

After considerable R&D , three rig types were digitally built. The Frank Valiant team visited docked rigs for lidar scanning, reference photos, and CAD corrections. The Maersk Operations teams worked very closely with Frank Valiant artists to ensure accuracy of the digital twins down to the most minute details.

These digital rigs were then transformed into an interactive VR experience with a focus on telling the story of value and showing the solutions in a manner customers would react to.

The solution

Vr showcase

The challange

A unique value proposition

The VR experience has led to deep customer relationships and played a big part in winning 200M USD in new business.

– Phil Gosney, Head of Global Marketing

The investment has paid-off tenfold. Every time we leave a customer or a potential customer the feedback has been super positive

– Phil Gosney, Head of Global Marketing
The solution

Vr showcase

The solution was to bring offshore on-shore. We created a highly immersive experience that shows how Maersk delivers value that others cannot. After considerable R&D , three rig types were digitally built. The Frank Valiant team visited docked rigs for lidar scanning, reference photos, and CAD corrections. The Maersk Operations teams worked very closely with Frank Valiant artists to ensure accuracy of the digital twins down to the most minute details. These digital rigs were then transformed into an interactive VR experience with a focus on telling the story of value and showing the solutions in a manner customers would react to.

The impact

Guiding light

The VR experience has led to deep customer relationships and played a big part in winning 200M USD in new business.

– Phil Gosney, Head of Global Marketing

50 %

In the first three years after the merge, the company’s revenue increased by 50% and profitability doubled.

17 %

In the first three years after the merge, the company’s revenue increased by 50% and profitability doubled.

200m

In the first three years after the merge, the company’s revenue increased by 50% and profitability doubled.