The average driver spends more than four years of their life in a car. To make this time more valuable, automotive manufacturers are investing in connected services, digital entertainment, and smart in-car experiences.
Bundesliga
The In-Car Stadium
DFL
The Challenge
FOMOF*
Fear Of Missing Out On Football? To tackle customers’ FOMO on football, DFL (Deutsche Fußball Liga) developed a concept that streams personalized Bundesliga content directly into vehicles.
The challenge was not only technical but strategic: how to visualize the capabilities of this solution, communicate its business value to global car manufacturers, and secure an exclusive in-car sponsorship deal. Success required a proof-of-concept compelling enough to showcase both innovation and ROI.
The Solution
The In-Car Stadium
We created a 3D visualization of a generic EV interior, designed to demonstrate Bundesliga content delivery in real-world driving scenarios – from waiting at traffic lights to charging stops. The interactive mockup included synchronized seating, lighting effects, and a driver interface prototype, all built to highlight how entertainment and digital transformation consulting in the automotive sector can reshape customer experience.
In-Car Stadium trailer video
Bundesliga
The Solution
Driving Awareness
Beyond the tech demo, we crafted materials that presented a clear business strategy for manufacturers: the in-car stadium experience as a unique sponsorship opportunity, strengthening brand strategy and unlocking long-term business growth strategies.
In-Car App content
Bundesliga
The Impact
A match made in Germany
The Bundesliga in-car app was successfully piloted during the 2023/24 season by BMW, and in August of 2024 a contract for content-cooperation was signed with BMW for the 2024/20225 season. This is a significant and entirely new business for DFL and gives BMW a unique value to its customers.
"We are delighted to be able to offer our customers a unique soccer experience directly in their vehicle."
- Bernd Körber, Senior Vice President BMW Brand and Product Management
"The successful pilot phase shows that football fans also enjoy watching the Bundesliga in their cars."
- Dr. Roman Schade, Head of Audiovisual Rights DACH at the DFL
The Numbers
BMW
DFL signed Bundesliga content-cooperation 2024/2025 season
500k+
content is currently available to half a million vehicles on the road
60km/h
speed at which BMW 7 Series customers can even enjoy football content on the driver’s seat
Contact
Clients
Atlas Copco
Snap-on Equipment
Maersk Drilling
Magle Chemoswed
Cognibotics
Bundesliga
HSB
Noble
Hempel
