Cognibotics – The World’s Fastest Pick-And-Place Robot

Cognibotics, born out of Lund Technical University, developed the HKM 1800 – the world’s fastest pick-and-place robot for warehousing. The real challenge, however, was not engineering, but communication. Turning advanced features into a compelling business strategy story that resonated with warehouse operators, supply chain managers, and C-level executives, while also aligning the sales team around a shared narrative.

We identified the HKM 1800’s three defining strengths – speed, reach, and range – and used them as the foundation for a new brand strategy and customer-facing story. The result was a suite of content that combined technical accuracy with clear business value: from animations and key visuals to an interactive AR model and sales

The message was extended online through a photorealistic 3D model embedded on Cognibotics’ website, giving potential customers the chance to explore the robot in detail and experience it in Augmented Reality directly from their browser. At the same time, a targeted campaign drove traffic toward an interactive webinar, generating high-quality leads and reinforcing Cognibotics’ position as a pioneer in digital transformation consulting for supply chain automation.

The sales team has established a common approach to sales, and a simple-to-understand language to describe their complex, cutting-edge technical solutions. With all of these pieces in place, they have been able to confidently pursue new leads in segments that were previously inaccessible. The campaign has re-introduced Cognibotics as a competitive and credible player in the market, with a refreshed brand identity supported by appealing, accurate visual representation of their products.