Trade fairs are built for hands-on experiences. But Atlas Copco Gas and Process sells industrial gas compressors: too large and too complex to bring to the show floor.
The Challenge
TOO BIG FOR THE BOOTH
For their customers, choosing a compressor is a high-stakes decision. Before committing, the customer needs to understand what a machine would mean for their own business and operation.
To win those conversations, Atlas Copco needed to spark curiosity, show the breadth of the portfolio, and turn product talk into discussions about the customer’s needs.
The Solution
FROM EXPLAINING TO EXPERIENCING
Their compressor portfolio was turned into a digital interactive experience where customers can explore any machine, within seconds, from every angle. As simple as navigating through any streaming service. Nothing has to be shipped, and nothing is left at home.
The same platform works as a guided sales tool, a self-service kiosk, or a resource for training and onboarding. It runs on anything from a large wall-mounted touchscreen to a handheld device. One investment, many conversations.
The Solution
From explaining to experiencing
The Solution
Fit the Context
The experience can be tailored to fit the context and was adapted to the customers specific industry, audience, and objectives.
Designed for both guided presentations and independent exploration, the platform was created to operate on everything from large touchscreens to small handheld devices.
The Solution
Fit the Context
The Impact
12
Trade fairs
+1k
People have experienced it
18
Products...and counting
“With the GAP XR experience, we can now illustrate that Atlas Copco Gas and Process cover a wide range of applications across many important market segments, with market-leading experience and expertise. ”
– Candice Wilson, Marketing & Communications Manager North and South America
